Interesting Advertisements

a) Diet Coke Commercial: Stay Extraordinary

Plain Folks Appeal

Bandwagon effect

b) What is the product?

Diet Coke

Why do you like the ad?

I like the ad because it sets a calm, luxurious mood and gives multiple situations in which you can use the product. It also gives viewers inspiration to ‘Stay Extraordinary’

Who is the target audience?

The target audience could be anyone who wants to drink a ‘lighter’ Coke, or anyone who is full of inspiration and needs a ‘drive’ to begin their projects.

How do they treat different demographic groups?

This ad has a wide variety ethnic groups and features many races throughout the commercial. However, the ages of the people in this ad are all roughly over the age of 25 which might suggest the product is targeted for adults

Representation of tone, mood, and color: 

This ad uses a song that builds throughout which sets an uplifting mood. Each scene sets an artistic mood that mixes day and nightlife to give the product a multipurpose effect. The colors are never too overbearing and always match the scene perfectly.

c) The ad creates a very inspirational ’image of life’ around the product by expressing that any ethnicity, gender or lifestyle can benefit from drinking Diet Coke and staying ‘extraordinary’. The ad shows many different people experiencing the refreshing benefits of Diet Coke, in any job, event, or situation. I also get the tone that the ‘image of life’ should be filled with simplicity and joy for your life.

d) In my opinion, this ad is very likely to influence viewers to purchase their products because it uses scenes that almost everyone can relate to in some way. When viewers feel like they can live up to the lifestyle shown in a commercial, they are more likely to consider buying it. Coca Cola did a great job of highlighting all of Diet Coke’s benefits in a simple way to viewers.

e) Does society control what media shows us, or do media shape societies actions and acceptance of ideas?

Society and the media both have a giant role in their own actions. Society used to have more control on what was shown in the media when the media was not teamed with excessive amounts of technology. Now that media can be found almost everywhere, it is harder to control what ideas should be accepted.

Glittering Generalities

Testimonials

Plain Folks Appeal

Bandwagon Effect

Glittering Generalities

 

Scientific Appeal

Emotional Appeal

Testimonials

Plain Folks Appeal